Manager, Programmatic & Audience Solutions - Digital

PGA TOURWednesday, April 18, 20180 application(s)
Employer Name PGA TOUR
Job Title Manager, Programmatic & Audience Solutions - Digital
City Ponte Vedra Beach
State Florida
Country USA
Job Region South
Job Category Research & Analytics
Strategy
Project Manager
Salary Range Based on experience
Job Reference 1588
Job Level Mid Level
This job is no longer open for applications. You may still add the job to your shortlist for reference purposes

Qualified candidates will have the following: 

  • Bachelor’s degree in Business, Marketing, Advertising, Analytics, or equivalent experience
  • 3 - 5 years of work experience in digital media ad operations, programmatic, or yield management with either a publisher, ad agency, or ad tech vendor
  • Strong analytical background and problem-solving skills
  • Excellent quantitative, communication, follow through, and interpersonal skills
  • Intermediate to Advanced Microsoft Excel Skills
  • Golf knowledge/background a plus

 Responsibilities:

This position will work closely with Ad Operations, Ad Tech, Ad Product, and Inventory & Yield management to maximize and optimize programmatic revenue and inventory. This candidate has a keen understanding and experience with RTB, header bidding, data management platforms and ad tech platforms like DFP, AdX, Index Exchange, Appnexus, OpenX, and Criteo. 

  • Maximize performance of all programmatic revenue sources to achieve and exceed revenue goals
  • Lead the setup and management of existing and future supply side platforms and third-party partners
  • Monitor creative quality running in the supply side platforms and run point on competitive blocking implementation across programmatic platforms
  • Oversee all programmatic and indirect revenue reporting for finance and senior management
  • Design metrics, build, monitor, and maintain executive level dashboards to track key monetization trends
  • Coordinate all programmatic direct transactions (PMP, Private marketplace, and programmatic guaranteed) working in collaboration with Digital sales, inventory & yield teams, and sales planning.
  • Lead audience segment development for Digital Sales and Marketing teams, utilizing the PGA TOUR’s data warehouse, CRM, data management platform, onboarding partners and any other audience data solutions available.
  • Assist sales team with identifying data driven solutions for client RFP responses, utilizing our audience solutions and programmatic capabilities.

Our benefits include:

  • Competitive wages including performance bonus 
  • Medical/Dental/Life/Disability insurance 
  • Paid time off 
  • 401k plus employer match
  • Employer funded retirement plan 
  • Health Savings Account/Medical and Dependent Care Flexible Spending Accounts 
  • Wellness Program 
  • Membership to TPC Sawgrass

EOE/DFW

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