Multicultural Marketing Manager - Marketing & Communications

PGA TOURFriday, July 6, 20180 application(s)
Employer Name PGA TOUR
Job Title Multicultural Marketing Manager - Marketing & Communications
City Ponte Vedra Beach
State Florida
Country USA
Job Region South
Job Category Communications/Public Relations
Event Management
Marketing & Sales
Salary Range Based on experience
Job Reference 1717
Job Level Mid Level
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Qualifications:

  • Five or more years’ experience in public relations and marketing, preferably with an emphasis in sports and sporting events.
  • Demonstrated experience in multicultural marketing
  • Project management skills and experience
  • Excellent teamwork skills and the ability to work across functions
  • Demonstrated knowledge of the Hispanic and multicultural media landscape
  • Bilingual – English/Spanish
  • Bachelor’s degree or higher
  • Advanced Excel, Word and PowerPoint skills

Responsibilities will include:

  • Providing ideas for the strategic development of and supporting the execution of the TOUR’s multicultural marketing plans.
  • Supporting the deployment and administration of a targeted marketing plan aimed specifically at the US Hispanic demographic.
  • Manage the creation and deployment of a targeted year-round public relations campaign around the multicultural marketing initiative and PGA TOUR players to US Hispanic media outlets. 
  • Manage opportunities to promote the initiative through public relations efforts, conferences, on-site events etc.  This will occasionally entail attending events as an official representative of the TOUR for media purposes.
  • Managing the Marketing / Communications Hispanic player activation program.
  • Coordinating internal, tournament and player task forces to support the initiative.
  • Managing digital content where necessary.
  • Managing an editorial calendar that includes milestone events for the US Hispanic initiative.
  • Compiling daily clippings packet of media concerning the US Hispanic demographic.
  • Coordinating consistent messaging between the US Hispanic initiative and the broader Marketing Communications function. 

Our benefits include:

  • Competitive compensation package including performance bonuses 
  • Medical/Dental/Life/Disability insurance 
  • Paid time off 
  • 401k 
  • Employer funded retirement plan 
  • Health Savings Account/Medical and Dependent Care Flexible Spending Accounts 
  • Wellness Program 
  • Membership to TPC Sawgrass 

EOE/DFWs

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