General Manager - Skratch
PGA TOURTuesday, October 2, 20180 application(s)
Employer Name
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PGA TOUR
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Job Title
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General Manager - Skratch
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City
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New York
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State
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New York
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Country
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USA
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Job Region
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Northeast
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Job Category
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Communications/Public Relations Marketing & Sales Programming & Production Strategy
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Salary Range
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Based on experience
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Job Reference
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1864
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Job Level
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Senior Level
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This job is no longer open for applications. You may still add the job to your shortlist for reference purposes
Qualified candidates will have the following:
- 7 – 10+ years managing a content development team in a digital environment
- Extensive experience in content development and original content production
- Track record of developing innovative, original content concepts and executing from ideation to completion to commercialization
- Strong network of producers, talent, and third-party production companies
- Experience in, or strong knowledge of, the sport of golf and its unique challenges/opportunities vs. other sports and audiences
- Deep understanding of the social media landscape and success in cost effectively driving audience growth across social/digital platforms
- Understanding of branded content and distributed content business models
- Relentless commitment to content quality and originality
- Excellent written and oral communication; able to write and present to diverse audiences
- Executive and team leadership skills with the ability to balance creative thinking with strong attention to detail
- Experience running annual production budgets, specifically nimble teams to maximize production ROI
- Able to apply sound judgment to make decisions in overall strategy and business cycle
Responsibilities:
- Develop business and content strategy which will ensure successful growth of both audience and revenue, leveraging social platforms and existing/future distribution relationships
- Manage the content production team and own responsibility for Skratch’s content strategy across all platforms
- Drive new distribution models and opportunities based on evolving content formats and current partnership structures
- Oversee the Skratch brand, editorial tone/voice, and drive content innovation based on competitive differentiation vs. other golf media properties
- Measurement and tracking of business and audience KPIs reported to management
- Cultivate a creative “why not?” culture in which consistent innovation and progress are expected
- Accountability for existing business goals, revenue growth, and diversification of revenue streams
- Attract, retain and develop world-class creative talent
Our benefits include:
- Competitive wages including performance bonuses
- Medical/Dental/Life/Disability insurance
- Paid time off
- 401k with employer match
- Employer funded retirement plan
- Health Savings Account/Medical and Dependent Care Flexible Spending Accounts
- Wellness Program
EOE/DFW