General Manager - Skratch

PGA TOURTuesday, October 2, 20180 application(s)
Employer Name PGA TOUR
Job Title General Manager - Skratch
City New York
State New York
Country USA
Job Region Northeast
Job Category Communications/Public Relations
Marketing & Sales
Programming & Production
Salary Range Based on experience
Job Reference 1864
Job Level Senior Level
This job is no longer open for applications. You may still add the job to your shortlist for reference purposes

Qualified candidates will have the following:

  • 7 – 10+ years managing a content development team in a digital environment
  • Extensive experience in content development and original content production
  • Track record of developing innovative, original content concepts and executing from ideation to completion to commercialization
  • Strong network of producers, talent, and third-party production companies
  • Experience in, or strong knowledge of, the sport of golf and its unique challenges/opportunities vs. other sports and audiences
  • Deep understanding of the social media landscape and success in cost effectively driving audience growth across social/digital platforms
  • Understanding of branded content and distributed content business models
  • Relentless commitment to content quality and originality
  • Excellent written and oral communication; able to write and present to diverse audiences
  • Executive and team leadership skills with the ability to balance creative thinking with strong attention to detail
  • Experience running annual production budgets, specifically nimble teams to maximize production ROI
  • Able to apply sound judgment to make decisions in overall strategy and business cycle


  • Develop business and content strategy which will ensure successful growth of both audience and revenue, leveraging social platforms and existing/future distribution relationships
  • Manage the content production team and own responsibility for Skratch’s content strategy across all platforms
  • Drive new distribution models and opportunities based on evolving content formats and current partnership structures
  • Oversee the Skratch brand, editorial tone/voice, and drive content innovation based on competitive differentiation vs. other golf media properties
  • Measurement and tracking of business and audience KPIs reported to management
  • Cultivate a creative “why not?” culture in which consistent innovation and progress are expected
  • Accountability for existing business goals, revenue growth, and diversification of revenue streams
  • Attract, retain and develop world-class creative talent

Our benefits include:

  • Competitive wages including performance bonuses
  • Medical/Dental/Life/Disability insurance
  • Paid time off
  • 401k with employer match
  • Employer funded retirement plan
  • Health Savings Account/Medical and Dependent Care Flexible Spending Accounts
  • Wellness Program 


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