VP of Tournament Ticketing - Tournament Business Affairs

PGA TOURMonday, November 5, 20180 application(s)
Employer Name PGA TOUR
Job Title VP of Tournament Ticketing - Tournament Business Affairs
City Ponte Vedra Beach
State Florida
Country USA
Job Region South
Job Category Marketing & Sales
Salary Range depends on experience
Job Reference 1893
Job Level Senior Level

The PGA TOUR sanctions over 100 golf tournaments a year across 5 TOURS (PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR LatinoAmerica, PGA TOUR Canada). The primary focus of this position is on 40 PGA TOUR events.

 

Candidate should be experienced in creating strategic marketing plans for ticketing and experienced in the development of fully integrated marketing plans, with particular focus on digital marketing campaigns, SEO, direct sales, A/B testing protocols and use of creative tools to measure, benchmark and increase sales. The positions objective is to deliver to each tournament an effective marketing strategy / plan and help each tournament ensure that they are using the appropriate tools to execute against this plan.  This position will also consult with the tournament during the sales cycle, review the results of the plan with the tournament and recommend changes for the following year as well as help the tournament budget their marketing spend appropriately for the following year.

 

Requirements 

  • 10+ years marketing experience with track record of leading marketing teams and driving sales growth 
  • Thorough understanding of the full marketing mix (including traditional/awareness based media and digital/direct tactics, standard reporting methods, and digital data
  • Track record of agency management with multiple agencies across brand strategy and creative, media buying, direct marketing and analytics
  • Ability to influence and build consensus within complex, matrixed organizations. 
  • Strong relationship management 
  • Salesforce or other CRM software experience preferred 
  • Ticketmaster/Archtics experience strongly preferred
  • Well-organized and detail oriented 
  • Exceptional communication and writing skills 
  • BS/BA in marketing, communications or equivalent 
  • Requires travel to tournament offices to establish the marketing plan initially for 20 plus events but growing to as many as 30 plus events within 3 years

 

Responsibilities 

  • Oversee the strategy and development of local marketing plans specific to each tournament, with focus on driving admissions revenue
  • Liaise with tournament directors, staff and their agencies to provide guidance on how to move the strategic plan into execution
  • Provide counsel on best practices for ticketing pricing and sales strategy
  • Consult with tournaments during the execution of their plan, including making recommendations for adjustment to these plans
  • Work with tournaments to develop and implement key performance metrics to use as the basis for developing marketing budget models and ticketing decisions
  • Responsible for establishing growth targets for ticket sales and meeting targets set for each sales cycle
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape marketing strategies for the following year / sales cycle
  • Partner with Brand Marketing on fan engagement and fan development strategies to drive attendance to live events
  • Leverage best practices across events

 

Our benefits include: 

  • Competitive wages including performance bonuses  
  • Medical/Dental/Life/Disability insurance  
  • Paid time off  
  • 401(k) with employer match 
  • Employer funded retirement plan  
  • Health Savings Account/Medical and Dependent Care Flexible Spending Accounts  
  • Wellness Program  
  • Membership to TPC Sawgrass  

 

EOE/DFW

 

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