Communications Manager

Pac-12 NetworkWednesday, November 28, 20180 application(s)
Employer Name Pac-12 Network
Job Title Communications Manager
City San Francisco
State California
Country USA
Job Region West
Job Category Communications/Public Relations
Salary Range DOE
Job Reference Pac-12
Job Level Mid Level

Responsibilities

  • Develop and implement strategic PR programs to achieve significant increases in brand awareness
  • Identify key media outlets and influencers
  • Develop compelling story angles to help promote all aspects of Pac-12 Networks
  • Cultivate relationships with key business journalists from local, national and trade outlets
  • Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV, and online media outlets
  • Develop and execute on air talent schedules to promote Pac-12 Networks brand and programming schedule
  • Write clear and compelling pitch letters, press releases and by-lined articles
  • Identify media trends, news cycles and spin opportunities and proactively manage editorial calendars
  • Manage Pac-12 Networks award submission process
  • Analyze and measure results of PR programs
  • Manage budgets and campaign ROI
  • Other duties as assigned by the Director, Communications 

Requirements

  • 5-8 years of relevant experience in public relations and communications and BS/BA degree
  • Strong network of 828 and B2C, national business, and trade media contacts
  • Established relationships with general business, consumer and entertainment trade press/analyst/blogger communities
  • Proven successes in both traditional and interactive PR channels
  • Acute sense of judgment, tact, and diplomacy
  • A strong-sense of teamwork and ability to both manage and execute programs
  • Knowledge of international publications and opportunities is a plus
  • Excellent verbal, analytical, organizational, and written communication skills
  • Proficiency with basic computer and PR applications including Cision, CatchPole, Google Docs and News Alerts, MS Office Apps (Word, Excel, PowerPoint, etc.)
  • Additional technology prowess (WordPress, videoblogging)
  • Avid consumer of news, sports, entertainment and pop culture
  • Strong personal interest in collegiate sports
  • Strong national sports press contacts
  • Some travel may be required

 Preferred

  • Experience in media industry
  • Knowledge of digital media industry including online, mobile, tablets and other emerging technologies
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