Director of Marketing

StadiumTuesday, January 8, 20190 application(s)
Employer Name Stadium
Job Title Director of Marketing
City Chicago
State Illinois
Country USA
Job Region Midwest
Job Category Marketing & Sales
Salary Range Based on Experience
Job Reference STADMKTG
Job Level Senior Level
This job is no longer open for applications. You may still add the job to your shortlist for reference purposes

Job Responsibilities:

  • Lead Stadium’s brand and consumer proposition. Help define target market segments, and partner with the executive team and creative management in defining a programming plan for our target audience.
  • Develop a multi-channel marketing strategy that drives company objectives and audience growth; including marketing plans for Stadium programming, influencer marketing, distribution partnerships, and managing user acquisition channels and funnels.
  • Define and execute company marketing programs targeting industry leaders and the investor community to promote the company and its point of view, and position the company as the Cord Cutter’s Sports Network.
  • Define, manage, and execute all marketing programs and channels including viewer acquisition funnel management, marketing asset creation, PR, events, research, content marketing, and other digital marketing activities to support all of the above.
  • Oversee execution of the marketing plan across all channels inclusive of web properties, social channels, video platforms, email, mobile messaging, SEO, paid search, and donated or paid media.
  • Act a Brand steward.  Ensure the look, tone, and feel of Stadium’s brand remains consistent and effective in all internal and external materials.
  • Partner with VP of Digital Operations to manage growth of Stadium’s website, ensuring that the online strategy effectively reaches intended target audiences and provides visitors with relevant content and needed tools.
  • Develop and implement a year-round digital content strategy per key audience segment to engage constituents at every phase of the constituent journey.  
  • Analyze and optimize marketing KPIS for efficiency and effectiveness; communicate and collaborate effectively with all stakeholders.
  • Lead a creative team to excellence in terms of execution and directly supervising employees in the marketing department including but not limited to hiring great people, training, and appraising performance of employees
  • Perform other job-related duties as requested.

Key Qualifications:

  • A passion for sports
  • Bachelor’s degree and 5-10 years of experience or a combination of a Master’s degree and 4+ years of experience required
  • Minimum 5 years consumer advertising/promotion experience with record of success in the television/media industry, brand management, or marketing/digital/advertising agency. Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio required.  The ideal candidate will have successful start-up experience.
  • Experience translating broadcast designs/concepts to interactive digital and social media campaigns. Track record of successfully strengthening brands by applying tenets of brand consistency and creative cohesion
  • Hands-on experience in marketing content on both linear and non-linear platforms, including utilizing and optimizing display marketing campaign; search (SEO and SEM), retargeting, social media, mobile marketing, etc
  • Experience with on-air planning and ability to manage and maximize network’s promotional inventory in order to drive viewership and other business goals
  • Ability to work with a sense of urgency within a deadline oriented, fast-paced environment as well as juggle multiple projects and priorities
  • Will also have a get-it-done attitude that persists regardless of obstacles and can foster collaboration and input from the team as a whole. They can easily manage the creative process and facilitate brainstorming remaining always open to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace
  • Demonstrated ability to persuade and influence key stakeholders (internal and external) to successfully integrate and align marketing activities in an ambiguous and siloed environment
  • Must be able to scope in and out from strategic to tactical thinking and appropriately balance strategy and execution
  • Excellent analytical and communication skills
  • Must be physically present in our Chicago office Monday-Friday
  • Must be able to work nights and weekends and be accessible after hours as needed
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