Email Marketing Specialist

Sports Business JournalFriday, January 11, 20191 application(s)
Employer Name Sports Business Journal
Job Title Email Marketing Specialist
City Charlotte
State North Carolina
Country USA
Job Region South
Job Category Marketing & Sales
Salary Range Competitive
Job Reference 2897
Job Level Mid Level
This job is no longer open for applications. You may still add the job to your shortlist for reference purposes

Primary Responsibilities:

•        Design impactful and effective emails for a variety of B2B products, including print and online new publications, email newsletters, events, and new business leads

•        Write and/or update HTML code to ensure emails render properly and support brand objectives

•        Develop effective email marketing efforts using best practices, strategy implementation, and data analysis

•        Work directly with members of each SBJ department, supporting their design and implementation needs in a timely fashion

•        Coordinate the deployment of marketing campaigns to ensure that all materials accurately reflect product positioning and key messaging

•        Manage and maintain quality control throughout all aspects of the email marketing campaigns

•        Support creation and implementation of digital products as well as help troubleshoot, if necessary

•        Support the marketing needs of the team with ad hoc requests and projects as needed

 

Knowledge & Skill Requirements:

•        2+ years experience with Marketo, ExactTarget, MailChimp or equivalent marketing automation platform

•        Solid understanding of email marketing principles and best practices – what it takes to improve open and click-through rates, and improve conversion rates

•        Advanced level knowledge of HTML & CSS

•        Working knowledge of the Adobe Suite

•        Strong attention to detail, timelines, and follow-through

•        No fear of copy writing/copy editing

•        Professional verbal and written communication style

•        Willingness to teach and be taught

•        Ability to multi-task in a fast-paced environment, under tight deadlines

•        Strong work ethic: clear dedication to product and personal work quality

•        Good natured and flexible

 

Contact: Qualified applicants can forward a resume to:

Ross Nethery

Managing Editor

rnethery@bizjournals.com

 

Company Overview:

Sports Business Journal’s mission is to provide the critical news and information that sports industry leaders need to compete, negotiate and succeed. Our media professionals focus their efforts on quality journalism, innovative marketing and exemplary customer service. For advertisers, SBJ is an ideal and efficient solution to reach their target audience. In addition to an award-winning weekly print magazine, SBJ publishes daily online news for a global audience and holds 11 well-attended and influential conferences and events across the country.  

SBJ is a part of American City Business Journals, which is a unit of Advance Publications Inc.

American City Business Journals Inc. is an Equal Opportunity Employer. The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law.

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