Director of Digital Marketing

PaciolanSaturday, March 9, 20190 application(s)
Employer Name Paciolan
Job Title Director of Digital Marketing
City Irvine
State California
Country USA
Job Region West
Job Category Marketing & Sales
Salary Range Commensurate with education and experience
Job Reference DDM
Job Level Mid Level
  • Provide strategic planning, support and recommendations to grow digital marketing strategies to help our clients sell more tickets.
  • Create turnkey programs and strategic plans for clients to engage their customers and enhance the live entertainment experience through digital marketing.
  • Provide consultative services and recommendations for clients to leverage digital marketing tools and solutions to achieve goals and objectives.
  • Maintain strong, collaborative relationships with client community as well as technology leaders including Google and Facebook.
  • Collaborate with key stakeholders both internally and externally to develop and implement digital strategies at scale.
    Spearhead the conception, development and execution of transactional digital marketing programs for Paciolan clients.
  • Lead team in the development and execution of best-in-class digital marketing campaigns that build awareness, drive sales and increase engagement for Paciolan clients.
  • Oversee the team in all facets of campaign planning, budget allocation, creative approval and timeline development.
  • Outline success measures for each campaign/program based upon organizational goals.
  • Motivate, mentor and develop great talent and lead the professional development of direct reports.
  • Manage a revenue number and help grow revenue for Paciolan.
  • Ensure team is consistently optimizing campaign performance and managing budgets efficiently.
  • Lead team in research of new digital trends, platforms, and experiences that can inform digital marketing strategy and be used to reach new fans

Team Management - Requires 10+ years of management experience.

  • Manage digital marketing plans to achieve goals and objectives.
  • Facilitates positive team atmosphere and growth opportunities.
  • Create growth opportunities for digital marketing team.
  • Works well interdepartmentally with other teams to drive success.

Qualifications

  • Bachelor’s Degree (MBA preferred).
  • Must be adept in a variety of digital media platforms including the Google Marketing Platform, Facebook, Twitter, Instagram
  • Excellent Communications Skills (both written and oral)
  • Strong quantitative and analytics skills.
  • Clear understanding of return on investment (ROI) analysis.
  • Requires a team player that possesses a positive, ‘can do’ attitude, who is highly motivated to achieve results
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