Marketing Automation Manager

PaciolanMonday, March 11, 20190 application(s)
Employer Name Paciolan
Job Title Marketing Automation Manager
City Irvine
State California
Country USA
Job Region West
Job Category Marketing & Sales
Salary Range Commensurate with experience and eductation
Job Reference Marketing Automation Manager
Job Level Senior Level

Duties:

- Establish & manage professional relationships with multiple live entertainment clients.

- Participate as part of the external team to visit with current and prospective clients to share the value proposition of marketing automation and Salesforce CRM.

- Acquire new customers and retain existing customers to partner in marketing automation and CRM programs as part of a larger ticketing ecosystem.

- Collaborate with internal stakeholders to create strategic programs and campaigns for clients to engage customers and sell more tickets through customized marketing automation campaigns.

 

Responsibilities:

- Possess an advanced level of subject matter expertise in marketing automation and CRM technologies.

- Customer management and assignment of managing a book of business to help grow ticket sales and customer satisfaction.

- Create strategic programs for live entertainment clients to maximize success with integrated marketing automation campaigns and Salesforce CRM.

- Create annual plans and measuring performance to achieve client business success metrics and key performance indicators.

- Participate and manage on-site customer visits to review strategic programs and business plans.

- Innovate and customize programs for customers that can be repeatable and scaled across over 100 live entertainment clients

- Manage sophisticated lead nurturing workflows, Personalized URL creation, behavior based campaigns, data capture programs, and other advanced strategies to drive client revenue.

 

Qualifications:

- Strong business development background in attaining growth goals and projections.

- 5+ years of relevant real-world experience with marketing automation and/or CRM, systems.

- Capacity and ability to manage multiple people, priorities, and tasks.

- Strong business acumen with exceptional communicational and organizational skills.

- Bachelor's degree or equivalent; Business Administration, Marketing or Management Information Systems major preferred.

 

 

 

Apply via Employer Premium Services Save Job

Share this job with a friend.