Marketing Specialist - Brand Marketing

PGA TOURTuesday, June 4, 20190 application(s)
Employer Name PGA TOUR
Job Title Marketing Specialist - Brand Marketing
City Ponte Vedra Beach
State Florida
Country USA
Job Region South
Job Category Marketing & Sales
Salary Range Depends on experience.
Job Reference 2239
Job Level Mid Level
This job is no longer open for applications. You may still add the job to your shortlist for reference purposes

Qualified candidates will have the following:

  • Bachelor’s degree in Marketing, Communications Marketor a related field
  • 5 years marketing experience, with Minimum 3+ years’ experience in media, marketing or advertising required. Specific sports marketing and media agency experience preferred. 
  • Must possess advanced level Microsoft Office (Word, Excel, PowerPoint) skills and experience with database management products. Proficiency with media planning and database reporting required. Experience with media research & media billing preferred.

 

Responsibilities: 

  • Analyze and coordinate day-to-day operations for the media planning/buying process for 6+ Championship Management events.
  • Oversee master planning calendar & scheduling of all local media related meetings including: Tournament Kick-Off Planning Calls, Media Presentations, Digital Optimization calls, etc.
  • Work with local media agency partners to evaluate and recommend local media plans in order to drive ticket and hospitality sales across all Championship Management events.
  • Manage approval process for all local media tactics and submission of all agency Estimate Authorizations
  • Help facilitate & execute against any media trades (i.e. trading local hospitality assets for media)
  • Oversee delivery of creative assets to fulfill approved media plans (local trafficking operations) in conjunction with Marketing Services teams; keep agency partners informed and manage deliverables to ensure deadlines are met.
  • Manage and report media schedules, creative allocations, and values to various TOUR constituents including: Brand Marketing, Marketing Services, Championship Management, Finance & Accounting, Corporate Marketing, etc.
  • Build customized campaign summaries for title sponsors and TOUR constituents to merchandise national & local media support, creative and overall value.
  • Work with Corporate Partnerships and Marketing Services to ensure that all title sponsor and local sponsor paid media expectations and/or obligations are met.
  • Oversee budget items, code and track media invoices, and reconcile all discrepancies with Finance and Accounting department.
  • Support weekend tune-in campaign efforts (Social, SEM, Mobile, Display & Video); This will include working weekends approximately one out of every four events.
  • Oversee TV lower third traffic delivery and work with internal constituents to ensure ad copy is always updated.
  • Support Sr. Manager with inputting National media into Mediaocean's Lumina system (i.e. lower thirds, digital metrics, TV spots, Network replays, etc.)
  • Special projects or other duties as assigned

 

Our benefits include:

  • Competitive wages including performance bonuses
  • Medical/Dental/Life/Disability insurance
  • Paid time off
  • 401k plus employer match
  • Employer funded retirement plan
  • Health Savings Account/Medical and Dependent Care Flexible Spending Accounts
  • Wellness Program

 

EOE

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