Coordinator, Advertising Strategy & Planning - Digital – Revenue Operations

PGA TOURFriday, November 1, 20190 application(s)
Employer Name PGA TOUR
Job Title Coordinator, Advertising Strategy & Planning - Digital – Revenue Operations
City Ponte Vedra Beach
State Florida
Country USA
Job Region South
Job Category Operations
Salary Range Depends on experience.
Job Reference 2405
Job Level Entry Level

We presently have an opportunity for a Coordinator, Advertising Strategy & Planning in our Digital – Revenue Operations department. This position provides customer service to PGA TOUR Official Marketing Partners, Title sponsors and external clients through a nationwide media sales department. Responsibilities focus on the sales operational processing and communication of PGA TOUR Digital cross-platform campaigns from upfront proposals and RFP responses to campaign activation and fulfillment.

 

Qualified candidates will have the following:

  • Bachelor's degree in Business, Advertising/Marketing or related field
  • Minimum 2 years of experience in Advertising, Client Services and/or Sales Support
  • Excellent verbal, written, and interpersonal skills
  • Strong critical thinking and analytical skills
  • Proficiency in Microsoft Office products; advanced skills in PowerPoint and Excel required
  • Golf or sports knowledge/background a plus

Responsibilities:

  • Serves as the primary day-to-day point of contact for assigned digital sales leads and their respective clients and agencies, ensuring timely, thorough and accurate responses to all RFP’s, RFI’s and general daily correspondence related to site ad operations, ad specifications, qualitative and quantitative research requests and ad product capabilities.
  • Comprehensive knowledge of PGA TOUR Digital’s Ad Portfolio; responsible for educating assigned digital sales personnel on new and innovative offerings and ad platform capabilities to better inform compelling, sales-driving proposals.
  • Work in collaboration with Client Strategy team-members to advance knowledge around custom social forecasting and custom forecasting within Yieldex platform; serve as a secondary resource for internal team needs around custom social and custom program forecasts.
  • Work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, to include proposal strategy/ideation, RFP responses and negotiations, creative asset gathering and management, launch and campaign pacing confirmation, performance/delivery updates, and campaign recap.
  • Draft timely and accurate media plans, which follow established pricing guidelines, adhere to ad product business rules and are vetted for inventory availability.
  • Drive campaign communication with advertisers and agencies as well as key internal stakeholders in business development, marketing, product, content/programming, marketing, and operations.
  • Work in conjunction with the PGA TOUR's Corporate Marketing and Business Development departments, to ensure the servicing of Official Marketing Partners & Title Sponsors' digital campaigns.
  • Responsible for ensuring timely, thorough and accurate communication with key internal teams (Systems Support, Ad Product, Analytics) involved in the digital sales and fulfillment process.
  • Work collaboratively with legal and finance teams, ensuring management of communication related to legal/finance inquiries to key stakeholders.
  • Special projects or other duties as assigned. 

 

Our benefits include:

  • Competitive compensation package including performance bonuses
  • Medical/Dental/Life/Disability insurance
  • Paid time off
  • 401k + Employer Match
  • Employer funded retirement plan
  • Health Savings Account/Medical and Dependent Care Flexible Spending Accounts
  • Wellness Program
  • Membership to TPC Sawgrass

 

EOE/DFW

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