Manager, Digital Audience Development

PGA TOURTuesday, January 14, 20200 application(s)
Employer Name PGA TOUR
Job Title Manager, Digital Audience Development
City St. Augustine
State Florida
Country USA
Job Region South
Job Category Communications/Public Relations
Salary Range Depends on experience
Job Reference R0065
Job Level Mid Level

Qualified candidates will have the following:

  • Bachelor’s degree required. Journalism, Communications or Marketing preferred
  • Five years experience in digital operations, three years’ experience in managing digital communities on behalf of a b2c brand or media outlet.
  • Experience should include monitoring and moderating website/blog comments, social media platforms, and have familiarity with moderation, listening, paid programming and analysis tools.
  • Minimum of 2 years of experience analyzing community metrics around digital content. Experience should include gathering actionable insights and generating detailed reports.
  • Highly organized, excellent writing skills with strong attention to detail



  • Creates two-way conversations with PGA TOUR fans on social media and digital platforms, actively responding to questions, comments and feedback, and providing an exceptional support experience to fans. 
  • Addresses all comments, replies, direct messages, reviews, emails, and inbound feedback from fans on PGA TOUR social media and digital platforms.
  • Monitors all fan conversations around the PGA TOUR, its brands, players, and tournaments on social media channels and PGA TOUR owned properties (website, apps, etc.). 
  • Actively identifies actionable fan feedback, fan-engagement opportunities, and potential product and brand issues, and relays this information to appropriate parties across the PGA TOUR.
  • Analyzes fan conversation and feedback trends and provides comprehensive reports with key insights and recommendations to appropriate parties across the PGA TOUR. 
  • Manages various social media and digital fan communities, moderating discussions, growing overall engagement, and facilitating unique opportunities for our fans.
  • Oversees and facilitates fan-generated content campaigns and fan-engagement activations on social media and digital platforms.
  • Manages and utilizes various social media management, listening, fan-engagement and fan support tools (Spredfast / Khoros, Grabyo, Livefyre, Zendesk). 
  • Participates in regular creative brainstorm sessions.
  • Must be available during competition hours, which includes evenings and weekends.
  • Develop and encourage staff to pursue new tasks and challenges related to overall departmental goals and objectives.
  • Special projects or other duties as assigned.


Our benefits include:

  • Competitive wages including performance bonuses 
  • Medical/Dental/Life/Disability insurance 
  • Paid time off 
  • 401(k) plus employer match and contribution
  • Health Savings Account/Medical and Dependent Care Flexible Spending Accounts 
  • Wellness Program 
  • Membership to TPC Sawgrass  




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