Specialist, Advertising Strategy & Planning

PGA TOURFriday, February 14, 20200 application(s)
Employer Name PGA TOUR
Job Title Specialist, Advertising Strategy & Planning
City Ponte Vedra Beach
State Florida
Country USA
Job Region South
Job Category Marketing & Sales
Salary Range Depends on experience
Job Reference R0318
Job Level Mid Level

QUALIFICATIONS

  • Bachelor's degree in Business, Advertising/Marketing or related field
  • 3-5 years of experience in Advertising, Client Services and/or Sales Support
  • Excellent verbal, written, and interpersonal skills
  • Strong critical thinking and analytical skills
  • Proficiency in Microsoft Office products; advanced skills in PowerPoint and Excel required
  • Golf or sports knowledge/background a plus

 

 RESPONSIBILITIES/DUTIES

  • Serves as the primary day-to-day point of contact for assigned digital sales leads and their respective clients and agencies, ensuring timely, thorough and accurate responses to all RFPs, RFIs and general daily correspondence related to site ad operations, ad specifications, qualitative and quantitative research requests and ad product capabilities
  • Comprehensive knowledge of the PGA TOUR and Golf Digest media platforms’ ad portfolios; responsible for educating assigned digital sales personnel on new and innovative offerings and ad platform capabilities to better inform compelling, sales-driving proposals
  • Work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, to include proposal strategy/ideation, RFP responses and negotiations, creative asset gathering and management, launch and campaign pacing confirmation, performance/delivery updates, and campaign recap
  • Develop timely and accurate PGA TOUR and Golf Digest media plans, which follow established pricing guidelines, adhere to ad product business rules and are vetted for inventory availability
  • Drive the campaign communication with advertisers and agencies as well as key internal stakeholders in business development, marketing, product, content/programming, marketing, and operations
  • Work in conjunction with the PGA TOUR's Corporate Marketing and Business Development departments, to ensure the servicing of Official Marketing Partners and Title Sponsors' digital campaigns
  • Responsible for ensuring timely, thorough and accurate communication with key internal teams (Systems Support, Ad Product, Analytics) involved in the digital sales and fulfillment process
  • Work collaboratively with Legal and Finance teams, ensuring management of communication related to legal/finance inquiries to key stakeholders
  • Special projects or other duties as assigned

 

Our benefits include:

  • Competitive wages including performance bonuses 
  • Medical/Dental/Life/Disability insurance 
  • Paid time off 
  • 401(k) plus employer match and contribution
  • Health Savings Account/Medical and Dependent Care Flexible Spending Accounts 
  • Wellness Program 
  • Membership to TPC Sawgrass  

 

EOE/DFW

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